Introduction The right lighting can make all the difference between a bland, unappetizing image and a mouth-watering masterpiece in the world of food photography. I can attest to the importance of understanding how lighting works and how to manipulate it to showcase the food at its best as a food photographer. We’ll delve into the […]

Introduction It’s no secret that the food industry is booming. I’ve heard from so many food brands that being seen and heard gets harder by the day. With so many food brands competing for customers and shelf space, standing out is a huge struggle. No matter how delicious your product might be, every other brand […]

Food Photography Transforms Your Social Media Presence You’ve been living in a secluded cave if you don’t already know that social media marketing is a powerful way to reach customers. Food brands understand that having a Facebook and Instagram is as important as having a business bank account. My friend refuses to go to any […]

As the saying goes, “a picture is worth a thousand words.” In the food industry, this couldn’t be truer. Food photography plays a crucial role in promoting a restaurant’s brand and attracting customers. Whether it’s through social media, a website, or a menu, visually appealing food photos can make all the difference in getting potential […]

Intro With the ever-evolving world of food and food marketing, in 2023 it’s important for food brands to stay ahead of the game and focus on the right things. So here are 5 things food brands should focus on in 2023, and how hiring a food photographer can help. Authenticity Customers want transparency and honesty […]

Introduction Hiring a food photographer is a huge investment. What most people don’t think about or see is the behind the scenes. There’s a whole team involved in the production: food stylists, assistants, and depending on budget, a prop stylist. There’s so many layers in planning a shoot and making your vision come to life. […]

When I quit my job in 2017 and started a food photography creative business, I thought it would be easy. In the beginning of my food photography creative business, it was one of the most exciting things I did. Why? Because it gave me the opportunity to make my own rules, create my own deadlines, […]

Introduction When Alice Waters wrote in The Art of Simple Food, “good food is a right and not a privilege,” she was speaking about the way we prepare food at home. But she could just as easily have been speaking about the way we photograph it. As professional food photographer Georgina Hayden tells me, “I […]

I’ve been shooting food professionally since 2015, and I’ve seen a lot of people come and go in this industry. One thing that hasn’t changed is the fact that there’s no shortage of people who want to be great food photographers. But what makes someone truly great? What are the things that make the difference […]

I don’t have any standard photography packages. I know, I know—this is a confusing concept for some people. And I get it. I mean, if you’re trying to decide between a family photographer and a wedding photographer, it makes sense to look at photography packages. But if you’re looking for commercial photography—well, then it gets […]