What makes your work unique? Is it the props you use? The location? There are so many factors involved in creating your personal style, but it starts with knowing yourself. As a food photographer, it’s an absolute must to know your eyes, heart, and mind. You have to combine these three components into a single vision to make your photography stand out.
When you are comfortable with who you are and what you bring to the table, your clients will know that they can trust you. They will choose you because they want your unique perspective. They want another human to capture their product in a way that no machine could dream of or even see.
I have been contacted by people who have found my work but live thousands of miles away. Why would someone do this? Not because I can make the most technically perfect image possible, but because I offer something unique and authentic. I think less about the technical things and more about how my pictures make me feel when I look at them.
Clients don’t care if your photos aren’t perfect. They are hiring you for your personality, outlook, and way of seeing the world around us through an artistic lens.
Artists, you already know that the most important thing for your work to represent is you. Before you start photographing food, you must first ask, “who am I as a food photographer?” And then, “what do I want my photographs to say about me?”
The answers to these questions are what will make your photos stand out. They are what will allow your friends and family to see your photographs of the same foods and immediately think, “that looks like one of [yournamehere]’s photos!”
So spend some time thinking about how you want people to feel when looking at your photos. Do they need to feel hungry? Full? In awe? Inspired? Once you figure out what YOU want, all that’s left is figuring out how the style and composition of those photographs can best achieve that feeling. And trust me—you’re going to have fun doing it!
As a food photographer, you have the opportunity to share your unique voice with the world. You can choose to be everything to everybody or something special to someone. When you commit yourself to be a specialist in a particular field, it’s easier for people looking for your work to find you. You become that expert they need in their own process of creating and growing as an artist themselves. Knowing this will help you take steps to differentiate yourself from everyone else who is also trying their hand at food photography.