What makes your work distinctive? Is it the props you use? Your lighting techniques? Your editing skills in Photoshop? Or your storytelling skills? Many factors are involved in creating your personal style, but it starts with knowing yourself. Combine your imagination, concepts, and talents into a message that makes your photography stand out. Take some time to look at your work and discuss it. Think about what you like and don’t like.
The most important thing you can do as a creative professional is to embrace your unique approach and perspective. It’s easy to fall into the trap of trying to fit into a certain mold and replicate other photographers’ styles.
Clients come to you when you create authentic work that’s true to your own vision. They want something different, something that stands out from the crowd. You are positioning yourself as a valuable asset to your clients, one they cannot find anywhere else, one who thinks outside the box when you embrace your uniqueness.
Think about it – when you create a breathtaking photograph, it’s often because it has a certain je ne sais quoi that sets it apart from the rest.
But how do you tap into your uniqueness? Be open to experimentation and exploration. Try new techniques or take risks with your compositions. Get inspired by the world around you, and let that inspiration guide your work.
You will be able to offer something truly special and valuable to your clients – and that is what will set you apart from the rest.
Artists, ask yourself, “what do I want my photographs to say about me?”
The answers to this question will make your photos stand out. Your friends and family will see one of your pictures and immediately think, “that looks like one of SoandSo’s photos!”
So spend some time thinking about how you want people to feel when looking at your photos. Do they need to feel hungry? Full? In awe? Inspired? Once you figure out what YOU want, all that’s left is figuring out how the style and composition of those photographs can best achieve that feeling. And trust me—you’re going to have fun doing it!
As a food photographer, you can share your unique voice with the world. You can choose to be everything to everybody or something special to someone. When you specialize in a particular niche, it’s easier for clients looking for your work to find you. You become that expert they need to showcase their product. Knowing this will help you take steps to differentiate yourself from everyone else who is also trying their hand at food photography.