As a restaurant owner, you may be wondering how to make your restaurant irresistible to customers. Studies show that people are more likely to buy something from a website when they see photographs of the product.
Having photographs on your website will help you attract customers and get them in your restaurant. But before you start photographing your food and uploading the images, here are eight images your website should have.
The front of your restaurant is the first thing people see when they approach. It sets the tone and gives them an idea of what your establishment is all about.
A restaurant’s front door is one of the most essential parts of its establishment. The front facade can be a literal representation of what your restaurant does, but it also conveys specific messages and feelings about the place.
Show images of your restaurant and its dining room to give customers a preview of the experience they will have at your establishment. Knowing how comfortable it is before they go can influence their decision.
Feature the staff of your restaurant. They’re the ones who make the magic happen, so dedicate a section or page to them. Joe’s Bakery is an excellent example of how showing appreciation to employees can be beneficial in more ways than one.
Food photography is a massive part of marketing for restaurants. It’s one thing for a restaurant to serve delicious food, but if the photo of the dish doesn’t convince someone to actually go there, it might as well not exist. But what are some excellent photo ideas that can make your restaurant stand out?
If we’ve seen anything from Hell’s Kitchen, then it’s that a lot of people enjoy watching how food is made. And let’s not lie—it’s an exciting process to watch.
If your bar is a focal point of your restaurant, share pictures of it. People looking for places to hang out and have a few drinks will be delighted to know that your business has the perfect atmosphere for them.
Let customers see what you have to offer by posting photos of your menu, but don’t post a plain PDF file on your website. Get creative. For example, here’s a photo I shot for a restaurant in Boston.
Get your followers to feel serious FOMO by using weekly events to set the tone and vibe of your restaurant. Feature live music every Friday night? Have a Tuesday Happy Hour? Post pictures on your website!
Want more ideas on how Austin Food Guide can help your restaurant’s brand stand out? Contact us today and tell us about your project.