We go into great depth to explain the frustrations of food photography and why hiring a professional food photographer for your restaurant is worth the cost.
In the restaurant industry, photography is a powerful marketing tool. People want to post Instagram-worthy brunches and adorable dinner dates. Here’s the thing, people want to create tasty food photos, not blurry ones that make their food look like mushy beans from a bad burrito. Brands often approach me with low budgets because they think photographing food is an afterthought compared to other forms of photography. They will take their photos with their smartphones or hire an amateur to do it for them.
Sometimes we want to do something for ourselves, but we don’t have the right equipment. For instance, if you wanted to do your own food photography, you might not have the right equipment. Outsourcing may be a valid option if you want professional photos of your menu but don’t have the right tools or skills. Also, you might not want to risk money and time on something you might lose.
Most amateur photos are badly lit and undramatic. Lighting creates mood, and mood determines how a viewer will feel about the picture. Amateur photographers never capture the essence of what you do. It’s not just running the kitchen; it’s all the work that goes into making a quality meal. They think it’s *only* about the food, but what makes people want to visit your restaurant is deeper than just the food. Of course, the food is a big part of what draws in customers, but if you want to be known throughout the community for serving great food, you must use high-quality photos that compliment your menu.
Your food needs to taste great *and* be visually appealing. It doesn’t matter if it was made from scratch, used in a restaurant, or simply tossed in your family’s food processor. Photos help customers place an image of what the finished dish will look like on their plate. The pictures on your menu are the foundation on which customers’ impressions of the restaurant are built.
Anyone who owns a restaurant knows how tough it is to get the positive word out about your business. Professional photographers can do this for you. A professional food photographer will take great pictures of your food and bring the proper attention to your restaurant. Food photographers have the know-how to capture cutting-edge trends in the industry, which means you’ll stand out in the best way. The right photographer will get you what you need for your business, whether you need photos with a simple white background or a full establishment shoot.
Have you looked into how adding a professional food photographer to your team could improve your business? A food photographer can take pictures of your food every day, creating stunning photographs that will be perfect for all your social media channels. It’s worth investing in because when you invest in a food photographer, the person who stands to profit is you.
Email us. Tell us about your project. We’ll give you a quote you can work with.