At the risk of sounding like a disinterested, worn-out, and pretentious food photographer here (which is not me, I swear), there are so many food photographers in this world. There are more than 381 million Google results when you search “food photographer.” That is a lot of options! So how do you pick the right photographer for your brand as a client? How do you know if the photographer “gets it”? Gets you? How do you find the photographer who will make your brand stand out from everyone else’s?
Here are a few qualities to look for to help pick the right food photographer for your brand.
A food photographer who ‘gets it’ learns new techniques, keeps up with trends, and stays ahead of the curve. The days of sauce-splattered plates, poor lighting, and badly composed shots are long gone. Today food photography has become a creative art form with high concept and fine artistic qualities.
A food photographer who ‘gets it’ is passionate about their work and learns from other photographers. Most importantly, a food photographer who “gets it” tells a story through their photos.
Food photography is a rapidly changing industry, and those who stay in the field learn to ebb and flow with every twist and turn.
Food photography is real life. It’s messy and beautiful, and Austin Food Guide captures that in every piece of work.
The viewer should be able to taste, feel and smell the product through the image. Food photography is the visual representation of food, and the job of the food photographer is to help the viewer imagine how that food might taste. While food photography is meant to be artistic and beautiful, it also markets your brand. Austin Food Guide gets that and does that.
A great way to make sure your photos are going to be amazing is to choose a photographer who understands what it is that you’re trying to do in your restaurant or cafe and can help you achieve that goal with their photography.
There are a lot of beautiful photographs on the internet, but when hiring a food photographer, we encourage you to look deeper than just the surface to see if they fit your brand and marketing needs. As with any other marketing strategy, make sure you have a firm grasp of your goals and objectives. This way, you can hire the right photographer based on their previous work to achieve your business needs.
No more bland, boring food photography that turns people off before reading your description. We want to sell your business, not make you look like a slave to the “bland” photography industry.
Take your brand to the next level by scheduling a discovery call with me.