You’re ready to take your food brand to the next level. You’re hungry for a new look. You want stunning photos that are sure to grab the attention of potential clients and make sales a cinch. But where should you start? It can be overwhelming to find someone to work with when you don’t know what to look for in a food photographer. Is it possible to make your own photography look better? How can you get started?
Ok, let’s get to it.
What do you need from a food photographer? A photographer who will make your food look good, of course. A photographer who will use their expertise to ensure your images communicate the joy of eating, making it painful for people to refrain from eating your delicious creations. A photographer who can translate the spirit of your brand: your brand, mission, and style. A photographer who listens to what you want out of a shoot and how you want it to look.
Your food photography look should reflect your personal brand, mission, and style. If you’re a farm-to-table restaurant, that means more rustic, muted tones. If you’re a busy lunch spot, then high contrast colors will help your food stand out amid the hustle and bustle.
Props are important to your shots, too — they can help bring an image together and add color. But don’t go overboard! Be sure to use props to enhance the photo and not overwhelm it.
Lighting can make or break an image. Natural light is best for food photography because it gives foods a fresh and healthy look. You can still use artificial lighting if natural light is hard to come by. Just be sure the light source isn’t so harsh that the photo becomes washed out or unflattering in other ways.
Finally, Food photography is one of the most important aspects of food marketing. A picture can convey flavor, texture, and style in ways that words can’t. It can also be a reflection of your personal brand and mission.
You’ve grown, evolved, and matured. It’s time your photos reflected that. This is especially important if the images you’re using are low quality or lack consistency. This is a good reason to refresh your photos. Maybe you’re looking for a different style for a particular product, or perhaps you’re looking to update your pictures because you feel like your brand has changed. Either way, if you’re looking for completely new images, then it’s time to get shooting!
If you’re launching a new food brand, it’s important to have a photographer who understands your vision and can capture consistent images that reflect your personal brand. The best way to do this is by having a collaborative relationship with your photographer to get what you need for the specific needs of your business. Do some research, reach out to prospective photographers, and avoid the pitfalls that could make your launch less successful than you’d like.