As a small business owner, you know that your work is never done. You’re constantly trying to figure out how to do more with less—and when it comes to marketing, that means finding the right balance between spending money on things that will make your business grow and making sure you’re not throwing away your hard-earned cash on things that don’t move the needle.
Food photography is a booming industry, with many food brands seeking out professional photographers to capture their products. But it can be difficult to calculate the true value of hiring a professional photographer. So what do these costs look like? What’s the ROI of food photography? In this blog post, we’ll discuss all of these things!
Whether you realize it or not, we buy from a place of feeling. We buy products that make us feel a certain way whether it makes us feel vibrant, healthy, indulgent, luxurious, or modern. We also judge food by its appearance before we even taste it. A food photographer knows this and creates images that make your clients feel whatever it is your brand represents.
When it comes to your business, you want to get the most out of everything you do. And you want to make sure that what you do is worth doing, and that it’s worth the time and money you put into it.
Food brands need a food photographer because they are selling more than just a plate of food or food products. They are selling an experience, and the way you present your food can make all the difference. Food photography is an investment, but it’s a smart one.
You might think you can take your own food photography photos, but the truth is that when you hire a professional food photographer, you’re opening up new possibilities to get your business on the map.
A study by the Cornell Food and Brand Lab found that “people look at an average of eight online search results before making a decision about where to eat.” Your restaurant’s Yelp page is just one of those results, and if it looks like something from 1996, no one’s going to see it. You need to stand out in this sea of sameness and make people want to click on your link.
When you hire a professional photographer, you’re not just paying for the work they do. You are also hiring them because of their expertise and skills. Professional food photographers have spent years honing their craft, and it shows in their photos.
We know what to shoot, where to shoot it and how to capture it. A professional food photographer can make your food look its best in any light or situation with ease—not because they don’t care or they aren’t invested in making sure that every photo is perfect, but because they’ve learned how over time and practice.
When you calculate the costs of hiring a professional photographer vs doing it yourself (time spent training yourself on lighting techniques vs paying someone else who already knows), investing in your own equipment (expensive camera gear vs renting most of the time), investing in your own education (taking classes at local schools vs having someone teach you on-site) or buying software that does all these things for you (buying Adobe Lightroom vs renting from an agency), you’ll quickly see that investing in food photography is worth every penny!
So, what’s the ROI of food photography? The truth is that food photography has a very high ROI and is worth every penny. When you hire a professional food photographer, you’re opening up new possibilities to get your business on the map—and it doesn’t cost an arm and a leg.
Contact me today to learn more about how I can help you capture the spirit of your restaurant and bring it to life through food photography.