We couldn’t pass up the chance when one of the world’s largest liquor brands approached us and asked us to create a stunning image of their newest cocktail recipe. We knew it would be an amazing experience, and we were right.
Whenever we book shoots with large brands of this caliber, we like to prepare, prepare, prepare and prepare some more. So we did a practice photoshoot featuring some of our favorite cocktails. This practice photoshoot helped us bring our creative ideas to life, refine our approach and come up a solid game that we would surely blow our clients expectations out of the water. The result? This beautiful shot of this Orange cocktail! This shot truly showcases our skills as photographers and our passion for capturing the beauty of cocktails.
The inspiration for this shoot came from a photo of a cocktail we saw on Instagram. It was a gorgeous shot of an orange tree peppered with oranges ready for picking and in the center was a small stool with a bottle and a shot glass filled with clear tequila. The orange-and-tequila combination is one of our favorites, so we knew we had to try it out. For this shoot, we wanted to create something that felt festive and summery, but also had an element of elegance (without being over-the-top). We wanted you to feel like you were having an evening out in New York City–but instead of going out for dinner or drinks with friends, you decided to stay home and enjoy yourself there instead!
We wanted the cocktail to look delicious and refreshing, so we used fresh orange slices and orange peels. We also used this vintage mixer kit from Cocktail Kingdom. We kept the props simple, minimal, and dark-toned.
We kept the styling sweet and simple with not a lot of frills. We knew that the bold and bright orange color would steal the focus so we wouldn’t need to do much styling on our end. To add color, we used orange peels and added them to the glass before pouring in the cocktail. This gives it a messy, hand-crafted look that we love!
What do you picture when you think of a creative team? A group of people sitting around in a room brainstorming ideas? Maybe some creative directors, designers, and writers at a table discussing their latest project?
A lot of people might not realize that there’s another type of creative team–the kind that brings all of these ideas and photos to life. We’re talking about photographers specializing in food and drink photography (and other types too). Our team here at Austin Food Guide has spent years working with clients like H-E-B, Tito’s Vodka, and Round Rock Honey – all while shooting hundreds upon hundreds of beautiful images for them
The best part of the photoshoot was seeing our vision come to life. We hope you enjoyed this look behind-the-scenes at how we created our orange cocktail photoshoot!