You’ve been living in a secluded cave if you don’t already know that social media marketing is a powerful way to reach customers. Food brands understand that having a Facebook and Instagram is as important as having a business bank account. My friend refuses to go to any restaurant that doesn’t have an Instagram account. Crazy, right? An effective social media presence is an essential part of any business. However, it’s challenging to create images that make a small business stand out and attract new customers. That’s where food photographers come in. We bring your brand to life, build brand recognition through cohesiveness, and get people talking about you and what you do best.
You already know that food is the most photographed subject in America as of 2011. But you might not know that your brand can benefit from this fact. Use food photography to get people’s attention and showcase your product. Food photography is a great way to show off your brand. People associate certain foods with different personality traits: chocolate = sweetness; burgers = masculinity; salads = healthiness etc. Therefore, if someone sees a picture of someone eating one of these foods or something similar (like cake), they’ll immediately make assumptions about that person’s personality based on their choice of food! In addition, we also tend to think more highly of ourselves when we’re eating something delicious–even if it has no nutritional value whatsoever! So when you post pictures online showing how much fun everyone has while enjoying themselves at an event hosted by one of your clients’ restaurants or cafes…you’re likely going help boost their reputation too!
And out of that 1.3 billion users, there are almost 300 million food photos on Instagram. And that number is growing at a rapid pace. According to Statista.com, the average user spends more than 4 minutes per day browsing through their feed. Considering that there are more than 200 million people using Instagram worldwide (and about 80% of them are active daily), this means you have a lot of potential customers staring at your product! The key benefit of using food photography? Consumers like seeing what they’re buying before making a purchase decision. It makes it easier for sellers to sell their products when people can see exactly what they look like! Visuals are also an important part of any online presence. Consumers want information quickly without having to read verbose text blocks. Or scrolling endlessly through pages upon pages just trying figure out how much something costs or whether or not it’s worth buying right now…
Good food photography is critical to the success of your social media marketing efforts. Images are critical to make your brand stand out, and should be used strategically across all forms of social media. The first step in creating a good image is choosing the right dish. It’s easy to fall into the trap of taking pictures of anything that looks good enough to eat. This can actually be counterproductive if it isn’t something that represents what you want people think about when they see or hear about your business. Think about this, you’re selling organic vegetables but only take photos of burgers on Instagram. Potential customers are confused about what kind of products are available at your restaurant or grocery store. Or worse yet, assume that there’s something wrong with them because no one would ever put an uncooked patty between two buns unless they were trying not eat meat!
Get noticed by putting your brand in front of a large audience. In addition, new customers can discover your small business. Marketing professionals must maximize their reach and target a larger audience by utilizing various marketing channels. Such as social media, online advertising, and local events. A clear definition of each product or service’s unique value proposition (UVP) is key to standing out from the competition and getting noticed by potential customers. The UVP should be consistent across all marketing materials and channels so that consumers know what to expect from your brand when they see it again in future interactions with it–and feel confident about purchasing from you again because they know what kind of experience they’ll have if they buy something else from you later on down the line!
Food photography is an important marketing tool that will get your small business noticed. With the right strategy, you can use food photography to create a strong brand identity, increase sales and get more customers through the door.
Tired of lackluster food photos ruining your Instagram feed? At Austin Food Guide, we believe that food should be celebrated. Our passion for photography and food is evident in every shot we take. Our goal is to make your food look as delicious as it tastes so that your customers can’t resist taking a bite.
Don’t settle for mediocre food photography – choose Austin Food Guide and elevate your online presence today. Book your session now!